Our goal as strategic partners is to provide NCCG clients with the relationships, processes and operational guidelines to go to market in China. We focus on helping them create impact for their products at a reduced time to market and with a reasonable cost of market entry.

The New China Process combines solid business implementation strategy with cutting edge innovation concepts in a broad range of industry verticals. We use our market research team in Beijing to align our clients with new market trends.

Our senior consultants then establish deep relationships within the PRC government and throughout the business community. As strategic partners, our entire consulting team then assists our clients in the launch of their business and products into the Chinese markets.

However varied the assignments have been, we've always given our clients choices that have allowed them to compete effectively for the future-wherever they are in the world.

NCCG uses a modular consulting model that includes four levels of participation:

  • Market assessment and strategic design
  • Development of a successful market implementation
  • Oversight and operational assistance in the creation of a functional organization.
  • Product development and product launch assistance


NCCG creates flexible and creative consulting models with our clients. Whatever the strategic goals of the client are, we design business relationships that cover a host of consulting options including:
  • Consulting retainers
  • Operational fees for specific services
  • Product royalty structures
  • Profit participation

  • Branding Western products in the China marketplace
  • Business planning in a Chinese market
  • Strategy development
  • Go To Market strategy planning
  • Sales and Marketing launches
  • Product promotion
  • Managing Governmental relations
  • Creating local strategic alliances
  • Capitalization and equity structuring in China
  • Market research
  • Media strategy
  • Scenario thinking
  • Core business idea development
  • Joint Venture development
  • Organizational design
  • Chinese business law
  • Accounting procedures